NOBI, Future of Investing. UX Study Case
Overview
NOBI is a crypto asset management platform that is managed and developed by PT Enkripsi Teknologi Handal, with a mission to make it easier for everyone to own & grow their crypto assets.
Like a bank, you can deposit your money and earn interest, with Nobi you can deposit your crypto to earn up to 8.68% interest (APR) and beat your bank. You can even use a-logarithmic trading here. The crypto market never sleeps. With NOBI Pro, your crypto is automatically traded 24/7. It’s that simple.
Process
Let’s try to make it better with some experiments,
‘If it disagrees with experiment, it’s wrong. — Dr.Richard Feynman
I will redesign Earn Page to increase the number of new earn users to Nobi service.
These are 4 Steps of lean UX that I will use to solve this problem :
1. Declare Assumption
In this case, I would like to use competitive analyses that show how competitors are tackling the same issues
What Problem to solve
- Users can see earn introduction at home
- User understands the advantage of earn
- User can invest their crypto easily
- Users can see categories based on hierarchy
- Increase number of users join earn at Nobi App
2. Create MVP
Let’s start to solve it with wireframe and hi-fidelity design base on the competitive research and the problems :
A. Homepage
One of the most important changes that I made was adding a section about Earn. I would like to introduce the Earn feature, benefit, and list of available crypto.
Navigation — I’ve designed a new total asset balance with a deposit button, so the user can easily find their amount of investment and encourage them to deposit more money or crypto.
I also added an arrow to the earning page in order to increase user awareness of the earn feature, the goal is to make this feature more desirable and increase the conversion rate along with clear category save or stake & sort it base on the highest APR%.
Information Architecture — I combined refer & earn section and redeem voucher section because both of them are promotions (Possibly change into banner promotion in the future). Changed the total asset section more prominent & let the earn & pro balance under that section so it was clearly explained that those are parts of total asset.
B. Earn Page
I’d like to combine the portfolio page with the Earn page in order to make it easier to understand. Emphasize the advantage of this feature by adding yesterday’s interest amount.
In today’s world, many people turn to chat for a fast, convenient way to interact with businesses for customer service. Chat is often considered superior to traditional methods like telephone calls, well added that cs button in this feature will help remove the doubts that exist in the mind of the user and ask immediately.
Rearranged the earn category with another section and put the label on each card so the user can easily understand the difference. Decrease user cognitive load while processing a bunch of information at the same time.
I also added CTA “Add” for each card to encourage the users to save or stake another crypto.
C. Earn Confirmation
I moved the earn calculator in an eye-level position to draw user attention to this useful feature. I also moved the wallet balance in this section to explain that users have put crypto in their wallets to start earning, along with the deposit button for a smoother user experience.
On the top part, I’d like to add “when users will receive their rewards/interest”. Changed the 6-month interest into daily interest to emphasize that users can receive interest every day.
3. Run An Experiment
Continue with simple A/B testing on Instagram pool with more than 100 participants. Here is the result :
4. Feedback & Research
At the end of the process, I would like to gather feedback from Engineer in the grooming session for the final tweak before development starts. After the development has been done & launched. We will keep watching and do quantitative research with Clevertap/Mixpanel (Don’t forget the tracker).
Let’s wait and see isn’t it increase the number of new earn users to Nobi service? Or not.
